Represent – Luxury British Streetwear Redefined
Founded in 2012 by brothers George and Mike Heaton in the UK, Represent Clothing has become one of the most influential names in modern streetwear. Known for its premium craftsmanship, bold graphic designs, and innovative silhouettes, the brand blends British heritage with contemporary urban culture.
Every Represent piece is designed with meticulous attention to detail — from luxury heavyweight fabrics to custom fits that strike the perfect balance between comfort and style. Their collections often feature signature graphic prints, distressed finishes, and high-quality tailoring, catering to a global audience that values authenticity and exclusivity.
The brand’s motto, “Inspired by Britain, Designed for the World,” reflects its vision to merge street-ready aesthetics with luxury-level execution. From oversized graphic tees and elevated denim to premium outerwear and footwear, Represent continues to set the standard for modern streetwear with a luxury twist.